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What we do


Mission, Vision & Values



REPUTE’s team of associates and strategic advisors, brings to the table nearly 50 years of combined prior experience and cross-industry expertise under the steerage of its Founder/CEO, Madhulika Gupta, a highly experienced professional in the field of building Corporate Reputation and Sustainability.

Madhulika is a Communications and Public Affairs strategist who combines media and market environment insights with corporate insights to create opportunities to establish credible Corporate Reputations internationally. Prior to setting up REPUTE, Madhulika served as the Director and Head of Corporate Affairs and Director, Head of Corporate Citizenship for Citi, South Asia.

The REPUTE team offers clients a unique combination of communications experience in a cross-section of industry verticals that include Banking & Finance, HR Consulting, IT & ITES, Pharma & Healthcare, Media and Entertainment, Hotels and Hospitality, Consumer Products etc.

Repute also partners with external Strategic Advisors – prominent experts in their respective fields of Government Relations / Market Research / Media / Private Equity / Philanthropy / Advertising for Not-For-Profits and Strategic Public Relations (Europe), amongst others.